Instructional Designer
Empower Education Online (EEO)
October 2023 - February 2024
EEO is a global provider of professional online education live streaming services. Its flagship product, ClassIn, is an online classroom solution designed for educational scenarios, serving over 20 million users across 150+ countries and collaborating with 60,000+ partner schools.
Following a recent upgrade, ClassIn launched an integrated LMS that combines online classroom functionality with teaching management features — including lesson preparation, assignment distribution, discussions, teaching evaluations, and learning analytics.
📌 Role Overview
At EEO, reporting to the Head of Learning Design, I provided instructional guidance for the company's internal L&D training program (LearnIn) — focusing on lesson planning and course design — and led monthly training sessions for the entire product department. I also leveraged my teaching experience and product insights to propose AI-powered feature designs for ClassIn, collaborating with R&D on emerging AI applications in learning.
🎯 Key Initiatives & Outcomes
1. LearnIn – Internal L&D Training Program (Pre-Launch Design)
Note: I contributed to the instructional design of this program prior to my departure. The program was not launched, and my role focused on lesson planning and course structure.
Program Overview:
-
The company's first large-scale internal training initiative
-
Aimed to enhance employees' understanding of company products, improve business capabilities, and build a learning organization
My Role:
-
Provided instructional guidance for LMS-based teaching
-
Focused on lesson planning and course structure design
-
Helped design how courses would link to job competency requirements
-
Supported the HR onboarding program from an online learning design perspective
📌 My work on LearnIn established a foundation for the program's instructional approach, including competency-linked course maps and lesson structures.
2. Product Department Training – Monthly Sessions
I led the monthly training sessions for the entire product department, reaching approximately 200 participants (both online and offline).
Purpose:
-
Enhance the product team's professional capabilities in EdTech and AI
-
An integral part of the company's internal training efforts
Topics Covered:
-
Educational technology trends (EdTech)
-
AI-powered learning applications
-
Product and pedagogical best practices
📌 This ongoing training helped bridge the gap between product development and instructional design, ensuring the product team understood how their work impacted learners.
3. AI-Powered Learning – Feature Design (Pre-Launch)
At EEO, as AI technology was emerging in China, I focused on its educational applications. I collaborated with product team on AI features that were in development (not yet launched).
My Role:
-
Leveraged my teaching experience and product insights to propose AI-integrated feature designs
-
Participated in testing
-
Contributed to the design of three AI feature areas:
📌 These features were in R&D during my time at EEO. My contribution was in the design and conceptualization phase, working alongside product team to ensure pedagogical soundness.
🧰 Tools & Methodologies Used
🧠 Reflection: Designing at the Product Level
What I learned:
-
Instructional designers belong in product discussions: When I proposed AI features like knowledge hierarchy and Q&A systems, I was bringing pedagogical expertise to R&D. IDs understand how learners actually use tools, and that insight is valuable even before features are built.
-
Training the product team multiplies impact: By leading monthly EdTech/AI training for ~50 product team members, I helped the entire department think more pedagogically about their work. That impact scales beyond any single course.
How this shapes my ID philosophy today:
I now believe that instructional designers should sit at the intersection of pedagogy, product, and technology. We are not just consumers of learning tools — we should be co-designers of those tools.
Contact
I’m always open to meaningful conversations. Let’s connect — whether for opportunities, ideas, or collaborations in learning design.
(+86)175-2683-5198